{"id":149589,"date":"2026-06-12T11:09:41","date_gmt":"2026-06-12T08:09:41","guid":{"rendered":"https:\/\/insoftex.com\/?p=149589"},"modified":"2026-06-22T15:37:21","modified_gmt":"2026-06-22T12:37:21","slug":"marketing-manager","status":"publish","type":"post","link":"https:\/\/insoftex.com\/de\/marketing-manager\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"

Company:<\/strong> Insoftex<\/p>\n\n\n\n

Location:<\/strong> Ukraine (Remote)<\/p>\n\n\n\n

Team:<\/strong> At the start, you will lead a small, established marketing team<\/p>\n\n\n\n

Report to:<\/strong> Direct-to-Founder
<\/p>\n\n\n\n

About Us:<\/strong>
Insoftex<\/strong> is an established and ambitious IT company. We specialize in developing complex software products for customers, engineering-efficient business solutions, and helping our clients transform their boldest ideas into powerful technological products.<\/p>\n\n\n\n

Today, we are entering a new phase of growth and scaling. We possess strong technical expertise and functional lead generation tools, and we want more \u2014 to build a systemic, recognizable, and high-driving marketing ecosystem<\/strong>. That is why we are looking for a Marketing Manager<\/strong> who is ready to take on full autonomy, craft a strategy from scratch, and lead this direction.<\/p>\n\n\n\n

Why this role is an exciting career challenge:<\/h3>\n\n\n\n
    \n
  • Maximum Freedom of Action:<\/strong> Zero bureaucracy, micromanagement, or outdated templates. You define where the company’s marketing goes.<\/li>\n\n\n\n
  • Direct Track with the Founder:<\/strong> Quick decision-making, genuine support for your ideas, and close synergy with the business owner.<\/li>\n\n\n\n
  • Build Your Dream Team:<\/strong> You already have a foundation (our lead gen team), but you get a green light to expand and shape a fully-fledged marketing department.<\/li>\n\n\n\n
  • Result-driven Decision Making:<\/strong> We focus on real metrics, growth, and business outcomes rather than vanity metrics or endless processes.<\/li>\n<\/ul>\n\n\n\n

    Key Responsibilities:<\/h3>\n\n\n\n
      \n
    • Develop & Launch Marketing Strategy:<\/strong> Analyze the IT services market (B2B), define target audiences, sharpen the company’s positioning, and select the most effective acquisition channels.<\/li>\n\n\n\n
    • Build & Scale the Department:<\/strong> Structure the team, hire necessary specialists (Copywriter, SEO, PPC, Designer, etc., as needed), and integrate the existing lead generation team into the overall marketing strategy.<\/li>\n\n\n\n
    • Branding & Content Management:<\/strong> Revamp and drive the company\u2019s digital presence (website optimization, corporate social media management on LinkedIn, Twitter, etc.).<\/li>\n\n\n\n
    • Lead Generation & ROI:<\/strong> Set up and optimize the marketing funnel in close synergy with the sales team; track and analyze the ROI of marketing campaigns.<\/li>\n\n\n\n
    • Personally Execute Marketing Tasks:<\/strong> As you build the foundation from scratch, you will be deeply involved in the hands-on execution of marketing tasks before fully delegating them.<\/li>\n\n\n\n
    • Budgeting:<\/strong> Formulate, allocate, and optimize the marketing budget.<\/li>\n<\/ul>\n\n\n\n

      What We Are Looking For:<\/h3>\n\n\n\n
        \n
      • 4+ years of experience in IT Marketing (B2B \/ Tech Outsourcing)<\/strong> as a Marketing Specialist, Senior Marketing Manager, Lead, or Head of Marketing.<\/li>\n\n\n\n
      • A proven track record of building marketing strategies or processes from scratch<\/strong> (we want to hear about your hands-on experience being a driver of change).<\/li>\n\n\n\n
      • A proven track record of achieving business goals through marketing activities and building strategies or processes from scratch (we want to hear about your hands-on experience being a driver of change).<\/strong><\/li>\n\n\n\n
      • Deep understanding of modern digital marketing tools and methodologies:<\/strong> SEO, Content Marketing, Account-Based Marketing (ABM), personal and business SMM, PPC, Inbound\/Outbound, online events (webinars).<\/li>\n\n\n\n
      • English Level:<\/strong> Upper-Intermediate \/ Advanced (as our primary target markets are Western countries). Upper-Intermediate+ level in spoken communication is a must for effective professional interactions.<\/li>\n\n\n\n
      • Proactivity and an entrepreneurial mindset:<\/strong> ability to thrive in an environment with high autonomy, make independent decisions, and take full ownership of results.<\/li>\n\n\n\n
      • Continuous Innovation: <\/strong>A proactive mindset focused on seeking and experimenting with new, non-standard marketing solutions that work.<\/li>\n\n\n\n
      • Experience with AI & Automation: <\/strong>Active use of modern AI-based tools in marketing workflows and marketing automation to scale results and save time.<\/li>\n<\/ul>\n\n\n\n

        What We Offer:<\/h3>\n\n\n\n
          \n
        • Full autonomy in decision-making and building the company’s marketing engine.<\/li>\n\n\n\n
        • Direct impact on business growth and the evolution of the Insoftex brand.<\/li>\n\n\n\n
        • Flexible working hours (fully remote format).<\/li>\n\n\n\n
        • Competitive salary (negotiable based on your expertise and interview results).<\/li>\n\n\n\n
        • A collaborative environment that values quality, openness, and innovation.<\/li>\n<\/ul>\n\n\n\n

          <\/p>","protected":false},"excerpt":{"rendered":"

          We are looking for a Marketing Manager who is ready to take on full autonomy, craft a strategy from scratch, and lead this direction.<\/p>","protected":false},"author":5,"featured_media":149591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[42,123],"tags":[],"class_list":{"0":"post-149589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career","8":"category-marketing","9":"cat-42-id","10":"cat-123-id"},"menu_order":0,"_links":{"self":[{"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/comments?post=149589"}],"version-history":[{"count":2,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589\/revisions"}],"predecessor-version":[{"id":149636,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/posts\/149589\/revisions\/149636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/media\/149591"}],"wp:attachment":[{"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/media?parent=149589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/categories?post=149589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insoftex.com\/de\/wp-json\/wp\/v2\/tags?post=149589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}