Company: Insoftex
Location: Ukraine (Remote)
Team: At the start, you will lead a small, established Lead Generation team
Report to: Direct-to-Founder
About Us:
Insoftex is a stable and ambitious IT company. We specialize in complex software development, engineering efficient business solutions, and helping our clients transform their boldest ideas into powerful technological products.
Today, we are entering a new phase of growth and scaling. We possess strong technical expertise and functional lead generation tools, but we want more — to build a systemic, recognizable, and high-driving marketing ecosystem. That is why we are looking for a Marketing Manager who is ready to take on full autonomy, craft a strategy from scratch, and lead this direction.
Why this role is an exciting career challenge:
- Maximum Freedom of Action: Zero bureaucracy, micromanagement, or outdated templates. You define where the company’s marketing goes.
- Direct Track with the Founder: Quick decision-making, genuine support for your ideas, and close synergy with the business owner.
- Build Your Dream Team: You already have a foundation (our lead gen team), but you get a green light to expand and shape a fully-fledged marketing department.
Key Responsibilities:
- Develop & Launch Marketing Strategy: Analyze the IT services market (B2B, outsourcing/outstaffing), define target audiences, sharpen the company’s positioning, and select the most effective acquisition channels.
- Build & Scale the Department: Structure the team, hire necessary specialists (Copywriter, SEO, PPC, Designer, etc., as needed), and integrate the existing lead generation team into the overall marketing strategy.
- Branding & Content Management: Revamp and drive the company’s digital presence (website optimization, corporate social media management on LinkedIn, Twitter, etc.).
- Lead Generation & ROI: Set up and optimize the marketing funnel in close synergy with the sales team; track and analyze the ROI of marketing campaigns.
- Budgeting: Formulate, allocate, and optimize the marketing budget.
What We Are Looking For:
- 3+ years of experience in IT Marketing (B2B / Tech Outsourcing) as a Marketing Specialist, Senior Marketing Manager, Lead, or Head of Marketing.
- A proven track record of building marketing strategies or processes from scratch (we want to hear about your hands-on experience being a driver of change).
- Deep understanding of modern digital marketing tools and methodologies: SEO, Content Marketing, Account-Based Marketing (ABM), PPC, Inbound/Outbound.
- English level — Upper-Intermediate / Advanced (as our primary target markets are Western countries).
- Proactivity and an entrepreneurial mindset: ability to thrive in an environment with high autonomy, make independent decisions, and take full ownership of results.
What We Offer:
- Full autonomy in decision-making and building the company’s marketing engine.
- Direct impact on business growth and the evolution of the Insoftex brand.
- Flexible working hours (fully remote format).
- Competitive salary (negotiable based on your expertise and interview results).
- A collaborative environment that values quality, openness, and innovation.
