Marketing Manager

Company: Insoftex

Location: Ukraine (Remote)

Team: At the start, you will lead a small, established marketing team

Report to: Direct-to-Founder

About Us:
Insoftex is an established and ambitious IT company. We specialize in developing complex software products for customers, engineering-efficient business solutions, and helping our clients transform their boldest ideas into powerful technological products.

Today, we are entering a new phase of growth and scaling. We possess strong technical expertise and functional lead generation tools, and we want more — to build a systemic, recognizable, and high-driving marketing ecosystem. That is why we are looking for a Marketing Manager who is ready to take on full autonomy, craft a strategy from scratch, and lead this direction.

Why this role is an exciting career challenge:

• Maximum Freedom of Action: Zero bureaucracy, micromanagement, or outdated templates. You define where the company’s marketing goes.
• Direct Track with the Founder: Quick decision-making, genuine support for your ideas, and close synergy with the business owner.
• Build Your Dream Team: You already have a foundation (our lead gen team), but you get a green light to expand and shape a fully-fledged marketing department.
• Result-driven Decision Making: We focus on real metrics, growth, and business outcomes rather than vanity metrics or endless processes.

Key Responsibilities:

• Develop & Launch Marketing Strategy: Analyze the IT services market (B2B), define target audiences, sharpen the company’s positioning, and select the most effective acquisition channels.
• Build & Scale the Department: Structure the team, hire necessary specialists (Copywriter, SEO, PPC, Designer, etc., as needed), and integrate the existing lead generation team into the overall marketing strategy.
• Branding & Content Management: Revamp and drive the company’s digital presence (website optimization, corporate social media management on LinkedIn, Twitter, etc.).
• Lead Generation & ROI: Set up and optimize the marketing funnel in close synergy with the sales team; track and analyze the ROI of marketing campaigns.
• Personally Execute Marketing Tasks: As you build the foundation from scratch, you will be deeply involved in the hands-on execution of marketing tasks before fully delegating them.
• Budgeting: Formulate, allocate, and optimize the marketing budget.

What We Are Looking For:

• 4+ years of experience in IT Marketing (B2B / Tech Outsourcing) as a Marketing Specialist, Senior Marketing Manager, Lead, or Head of Marketing.
• A proven track record of building marketing strategies or processes from scratch (we want to hear about your hands-on experience being a driver of change).
• A proven track record of achieving business goals through marketing activities and building strategies or processes from scratch (we want to hear about your hands-on experience being a driver of change).
• Deep understanding of modern digital marketing tools and methodologies: SEO, Content Marketing, Account-Based Marketing (ABM), personal and business SMM, PPC, Inbound/Outbound, online events (webinars).
• English Level: Upper-Intermediate / Advanced (as our primary target markets are Western countries). Upper-Intermediate+ level in spoken communication is a must for effective professional interactions.
• Proactivity and an entrepreneurial mindset: ability to thrive in an environment with high autonomy, make independent decisions, and take full ownership of results.
• Continuous Innovation: A proactive mindset focused on seeking and experimenting with new, non-standard marketing solutions that work.
• Experience with AI & Automation: Active use of modern AI-based tools in marketing workflows and marketing automation to scale results and save time.

What We Offer:

• Full autonomy in decision-making and building the company’s marketing engine.
• Direct impact on business growth and the evolution of the Insoftex brand.
• Flexible working hours (fully remote format).
• Competitive salary (negotiable based on your expertise and interview results).
• A collaborative environment that values quality, openness, and innovation.