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Essential Tools for Startups in 2024


Time Read:
5 min. read

Starting a new business is both exciting and challenging. As you begin your journey into entrepreneurship, you want to make the most of every resource and ensure your venture runs efficiently. Every dollar saved can make a big difference in the success of your startup. To help you on this journey, we’ve put together a list of 7 free tools. These tools are designed to make your operations smoother, increase productivity, and support the growth of your business without putting a strain on your budget.


In the realm of business tools for startups, BoldDesk emerges as a game-changer in customer service management. More than just an efficient ticketing system, BoldDesk integrates an advanced AI-assist system that sets it apart in supporting your customer service team. Let’s delve into the key features that make BoldDesk one of the best tools for startups aiming to elevate their customer support.

Key Features of BoldDesk:

  • Cloud-Based Help Desk Ticketing Software:
    • BoldDesk operates in the cloud, ensuring accessibility and flexibility for startups. Your customer service team can efficiently manage support requests from anywhere.
  • Empowering Teams with 25 Agent Accounts:
    • Startups often begin with lean teams. BoldDesk recognizes this by providing 25 agent accounts, ensuring that even growing businesses have sufficient user access to manage customer interactions effectively.
  • Efficient Task Management System and Generative AI-Assist:
    • BoldDesk goes beyond traditional ticketing. Its task management system enhances productivity, allowing your team to streamline workflows seamlessly. The true standout is the generative AI-assist, a forward-thinking feature that learns and adapts from every interaction, augmenting your support team’s capabilities.
  • Robust Knowledge Base and Automation of Repetitive Tasks:
    • For startups navigating the complexities of customer service, having a robust knowledge base is crucial. BoldDesk provides just that, aiding in self-service and information sharing. Additionally, the platform automates repetitive tasks, saving time and resources for more impactful endeavors.
  • Insightful Reporting and Analytics:
    • In the dynamic startup landscape, data-driven decisions are paramount. BoldDesk’s reporting and analytics tools offer valuable insights into the functionality of your help desk and the performance of your team. This empowers startups to refine strategies and improve customer interactions.
  • Customizable Customer Portal for Seamless Ticket Submission and Tracking:
    • The customer experience is at the core of BoldDesk’s design. The customizable customer portal ensures an easy and seamless process for ticket submission and tracking. This user-friendly interface contributes to a positive and efficient interaction between your customers and your support team.


In the expansive landscape of digital marketing tools, Canva takes center stage as a powerhouse for startups in need of graphic design solutions. Elevating your online presence is critical, and Canva offers an extensive repository of fonts, photos, and icons to make your digital footprint impactful.

Key Features of Canva:

  • Million-Asset Repository:
    • Canva boasts a repository of around a million fonts, photos, and icons. This vast collection allows startups to choose from ready-to-use templates and create visually appealing content for various platforms.
  • Versatile Design Capabilities:
    • Graphic design goes beyond logos. Canva allows user experience teams to effortlessly create presentations, logos, marketing ads, banner images, business cards, reports, and wallpapers, all with a professional touch.
  • Ready-to-Use Templates:
    • Startups often operate with limited design resources. Canva’s ready-to-use templates provide a quick and efficient way to create visually appealing content without the need for extensive design expertise.
  • User-Friendly Interface:
    • Navigating the design process is made easy with Canva’s user-friendly interface. Whether you’re a seasoned designer or a startup founder with minimal design experience, Canva ensures a seamless design journey.
  • Free Version for Budget-Conscious Startups:
    • The free version of Canva offers essential design tools, making it an ideal choice for startups operating on tight budgets. This allows young businesses to create professional-looking graphics without the need for significant financial investment.


In the realm of business tools for startups, Asana emerges as a project management titan, providing startups with a comprehensive and user-friendly interface. As businesses embark on their journey, coordinating tasks across various teams is made seamless with Asana’s robust features.

Key Features of Asana:

  • Task Coordination Made Easy:
    • Asana simplifies task management by offering a user-friendly interface. Startups can create to-do lists, delegate tasks, set deadlines, and track progress in real-time, fostering efficient collaboration among team members.
  • User-Friendly Interface:
    • The startup journey is marked by various challenges, and navigating project management shouldn’t be one of them. Asana’s intuitive interface ensures that startups can quickly adapt to the platform, minimizing the learning curve.
  • Real-Time Progress Tracking:
    • Startup teams can monitor the progress of ongoing projects in real-time. This visibility into tasks and milestones enhances transparency, allowing teams to stay on the same page and work towards common goals.
  • Integration Capabilities:
    • Asana’s integration capabilities with essential tools such as Slack make it a convenient solution for startups. The ability to integrate with other tools streamlines workflows, further enhancing operational efficiency.
  • Scalability for Growing Businesses:
    • As startups evolve and take on more significant projects, Asana grows with them. The platform’s scalability ensures that it remains a relevant and effective tool for startups at every stage of their growth journey.
Google Analytics for SEO Monitoring
  • Real-Time Insight:
    • Google Analytics offers startups real-time insight into how visitors interact with their website. This includes information on user behavior, page views, and areas where visitors may be dropping off.
  • Comprehensive Data Analysis:
    • The platform provides a comprehensive suite of features for data analysis. From website traffic to user demographics, startups gain a deep understanding of their website’s performance and audience.


In the dynamic landscape of digital marketing tools, Google Analytics reigns supreme as a go-to solution for startups aiming to monitor and optimize their online presence. Understanding website performance, user behavior, and traffic sources is crucial, and Google Analytics provides startups with real-time insights to make informed decisions. Key Features of Google Analytics:

  • Data-Driven Decision-Making:
    • Armed with actionable data, startups can make informed, data-driven decisions. This is particularly valuable in optimizing websites, implementing effective SEO strategies, and enhancing overall digital marketing efforts.
  • Integration with Google Platforms:
    • Google Analytics seamlessly integrates with other Google platforms, such as the Google Search Console and Google Ads. This integration provides startups with a consolidated view of various metrics, facilitating a holistic approach to online performance.
  • User-Friendly Interface:
    • Google Analytics boasts a user-friendly interface, making it accessible to startups with varying levels of analytics expertise. The platform’s intuitive design ensures that startups can navigate and leverage its features effectively.


Key Features of MailChimp:

  • Free Tier for Budget-Conscious Startups:
    • MailChimp’s free tier accommodates up to 2,000 contacts and allows startups to send 12,000 emails per month. This makes it an ideal choice for startups operating with budget constraints, providing essential email marketing tools at no cost.
  • Customization and Templates:
    • Startups can craft impactful campaigns with MailChimp’s customization options and templates. Whether it’s onboarding emails or targeted campaigns, MailChimp offers the flexibility to tailor messages to specific audiences.
  • Advanced Analytics and A/B Testing:
    • MailChimp goes beyond basic email sending. It provides startups with advanced analytics, A/B testing capabilities, and segmentation options. These features empower startups to measure campaign effectiveness and refine strategies for optimal results.

Email marketing is a cornerstone of digital communication, and MailChimp emerges as a top choice among free marketing tools for startups. For startups seeking to engage leads, nurture customer relationships, and execute targeted campaigns, MailChimp provides a comprehensive email marketing solution.


In the beginning stages of a startup, how wisely you use resources can make a big difference. These free tools for startup business cover a variety of needs, from managing projects to creating graphics. They help startups be more productive, save resources, and provide great customer experiences. Even though every startup is different, using these tools together can give your business a strong base for steady growth. So, make the most of them and set your startup on the path to success.

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